World maps exploring the pre and post-pandemic demand for popular products

Throughout the COVID-19 pandemic, consumers worldwide have realized large behavioral changes related to their day-to-day lives — exceptional the way they buy online.

The Wall Street Journal quoted analysts’ estimations that the e-commerce sector rose by approximately 50 percent through 2020 only. Indeed, when analyzing just the United States, online purchases through the 2020 holiday period increased by a tremendous 32.2 percent compared to the same period in 2019.

Consumers spend a lot of time at home and exhibit their rising preference for online buying. The way buyers search for products online has evolved. According to Google, Internet searches for cookware grown by 53 percent from 2019 to 2020, and searches for streaming devices rose by 31 percent over the same period. Search interest for coffee makers climbed to an all-time high in 2020, growing by more than 33 percent from 2019.

MyUS experts set out to create an unusual approach to analyze and finally visualize worldwide eCommerce trends from 2019 to 2020. They examined historical Google search volume data of approximately six hundred popular products across 189 nations globally to define the products that were searched at a disproportionately high frequency to find which country “Googled” the most popular consumer products at the highest rate.

The world maps below compare historical exploration volume data for the buyer products referenced above for 2019 and 2020.

Map of the most searched products in 2020Map of the most searched products in 2019
The Most Searched Products By Nation: 2019 vs. 2020
CountryProduct (2019)Product (2020)
AfghanistaniPhone 11iPhone 12
AlbaniaiPhone 11iPhone 12
AlgeriaPS4iPhone 12 Pro Max
AndorraChromecastiPhone 12
AngolaiPhone 11iPhone 12
ArmeniaiPhone 11iPhone 12
AustraliaChromecastApple TV
AzerbaijaniPhone 11iPhone 12
BahrainiPhone 11iPhone 12
BangladeshiPhone 11iPhone 12
BelarusApple WatchApple Watch
BeniniPhone 11iPhone 12
BhutaniPhone 11iPhone 12
Bosnia HerzegovinaiPhone 11iPhone 12
BotswanaMonopolyiPhone 11
BrazilChromecastiPhone 11
BruneiiPhone 11iPhone 12
BulgariaPS4iPhone 12
BurkinaiPhone 11iPhone 12
BurundiUnoiPhone 11 Pro Max
CambodiaiPhone 11 Pro MaxiPhone 11 Pro Max
CamerooniPhone 11 Pro MaxiPhone 12
CanadaInstant PotPS5
Cape VerdeJordan 11 RetroPS4
Central African RepublicChanel Grand Shopping ToteSauvage by Christian Dior
ChadiPhone 11iPhone 11 Pro Max
ChileNintendo SwitchiPhone 11
ChinaKindleiPhone 12
ColombiaPS4iPhone 11
ComorosSauvage by Christian DioriPhone 11 Pro Max
Costa RicaChromecastChromecast
CroatiaPS4iPhone 12
CyprusiPhone 11 Pro MaxiPhone 12
Czech RepubliciPhone SEiPhone 11
Democratic Republic of CongoiPhone 11iPhone 12
DjiboutiPS5iPhone 12
Dominican RepubliciPhone 11iPhone 12
EcuadorPS4iPhone 12
EgyptPS4iPhone 12
El SalvadorNintendo SwitchChromecast
Equatorial GuineaWahoo KICKR Smart TraineriPhone 11 Pro Max
EritreaAcer Aspire 5 Slim LaptopPanasonic Lumix Camera
EstoniaFitbit VersaiPhone 12
EswatiniMonopolyiPhone 11 Pro Max
EthiopiaiPhone 11iPhone 11 Pro Max
GaboniPhone 11iPhone 12
GambiaiPhone 11iPhone 12
GeorgiaiPhone 11iPhone 12
GhanaiPhone 11iPhone 12
GuatemalaiPhone 11iPhone 12
GuineaiPhone 11iPhone 12
Guinea-BissauIvation Foot Spa MassagerNikon Z 50 Camera
GuyanaFirestickiPhone 11 Pro Max
HaitiiPhone 11iPhone 11
HondurasiPhone 11iPhone 11
IcelandApple TVNespresso
IndiaiPhone 11iPhone 12
IndonesiaiPhone 11iPhone 11
IraqPS4iPhone 11
IrelandNike Air Max 270Nespresso
ItalyiPhone 11PS5
Ivory CoastiPhone 11iPhone 12
JamaicaiPhone 11iPhone 11 Pro Max
JordanPS4iPhone 12
KazakhstaniPhone 11iPhone 12
KenyaiPhone 11iPhone 11 Pro Max
KiribatiInnisfree No-Sebum Mineral PowderRevlon ColorStay Overtime Lipcolor
KosovoiPhone 11iPhone 12
KyrgyzstaniPhone 11iPhone 12
LaosiPhone 11iPhone 11
LatviaiPhone 11iPhone 12
LebanoniPhone 11iPhone 12
LiberiaiPhone 11 Pro MaxiPhone 11 Pro Max
LibyaPS4Xbox Series X
LithuaniaiPhone 11iPhone 12
LuxembourgNespressoiPhone 12
MacedoniaPS4iPhone 12
MadagascarPS5iPhone 11 Pro Max
MalawiMonopolyiPhone 12
MalaysiaiPhone 11 Pro MaxiPhone 12
MaldivesiPhone 11iPhone 12
MaliiPhone 11iPhone 12
MaltaCards Against HumanityiPhone 12
Marshall IslandsAcer Aspire 5 Slim LaptopCowin E7 Headphones
MauritaniaiPhone 11iPhone 12
MauritiusPS4iPhone 12
MexicoiPhone 11iPhone 11
MicronesiaAcer Aspire 5 Slim LaptopAnker Soundcore Bluetooth Speaker
MoldovaPS4iPhone 12
MongoliaPS4iPhone 12
MontenegroiPhone 11iPhone 12
MoroccoiPhone 11iPhone 11
MozambiqueiPhone 11iPhone 12
Myanmar, {Burma}PS4iPhone 12
NamibiaiPhone 11iPhone 11
NauruMarcato Atlas Pasta MakerSPANX Tights
NepaliPhone 11iPhone 11 Pro Max
NetherlandsNintendo SwitchNintendo Switch
New ZealandChromecastChromecast
NicaraguaiPhone 11iPhone 11
NigeriPhone 11iPhone 12
NigeriaiPhone 11iPhone 12
North KoreaN/AN/A
OmanPS4iPhone 12
PakistanPS4iPhone 12
PalauTCL 32" ROKU Smart TVMaybelline SuperStay Lipstick
Papua New GuineaMonopolyiPhone 11 Pro Max
PeruNintendo SwitchiPhone 11
PhilippinesiPhone 11 Pro MaxiPhone 11 Pro Max
PolandNike Air Max 97iPhone 11
QatariPhone 11iPhone 12
Republic of CongoiPhone 11iPhone 12
RomaniaPS4iPhone 12
RussiaiPhone 11iPhone 12
RwandaiPhone 11iPhone 12
Saint Vincent & the GrenadinesFirestickFirestick
SamoaGucci Guilty Pour Homme Eau de ToiletteSEQUENCE
San MarinoNespressoNespresso
Sao Tome & PrincipeAway Carry-OnAway Carry-On
Saudi ArabiaPS4iPhone 12 Pro
SenegaliPhone 11iPhone 12
SerbiaPS4iPhone 12
SeychellesPS5iPhone 11 Pro Max
Sierra LeoneiPhone 11 Pro MaxiPhone 11 Pro Max
SingaporeiPhone 11iPhone 12
SlovakiaiPhone SEiPhone 12
SloveniaiPhone 11iPhone 12
Solomon IslandsColgate Teeth Whitening PenSPANX Tights
SomaliaiPhone 11iPhone 11 Pro Max
South AfricaiPhone 11PS5
South KoreaPS4iPhone 12
SpainNintendo SwitchiPhone 12
Sri LankaiPhone 11iPhone 12
St Kitts & NevisFirestickFirestick
St LuciaFirestickPS5
SurinameNike Air Max 270iPhone 12
TaiwanApple WatchApple Watch
TajikistaniPhone 11iPhone 12
ThailandiPhone 11iPhone 12
Timor-LestePS4iPhone 11 Pro Max
TogoiPhone 11iPhone 12
TongaXtreme Comforts PillowsLG Blu-Ray DVD Player
Trinidad & TobagoPS4PS5
TunisiaPS4iPhone 11
TurkeyiPhone 11iPhone 11
TurkmenistaniPhone 11iPhone 12
TuvaluPS5Samsung Galaxy Note
UgandaiPhone 11iPhone 12
UkraineiPhone 11iPhone 12
United Arab EmiratesiPhone 11iPhone 12
United KingdomNintendo SwitchPS5
USAInstant PotNintendo Switch
UzbekistaniPhone 11iPhone 12
VanuatuSamsung Galaxy Z FoldPets Alive Fifi the Flossing Sloth
Vatican CityN/AN/A
VenezuelaJordan 11 RetroRoku
VietnamiPhone 11iPhone 12
YemenPS4Xbox Series X
ZambiaiPhone 11iPhone 12
ZimbabweiPhone 12iPhone 12
Highlights from the data:
  • From 2019 to 2020, there was a 51% increase in the number of countries where the most-searched product was an iPhone. There was an even sharper increase in countries searching for iPhones more than any other product during the 2020 holiday shopping season (a 71% increase compared to the previous year).
  • Throughout the holiday season in 2020, there was a 27% increase in the total number of countries that had a streaming device as their most searched product. In 2019, Amazon’s Firestick held the top streaming device spot in said countries, while Google’s Chromecast was the streaming device of choice for a holiday 2020.
  • From the holiday season in 2019 to 2020, there was a 157% increase in the total number of countries where a video game console was the most-searched product. The Nintendo Switch was the top gaming system in both 2019 and 2020.
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