Where the world wants to go on holiday

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Google’s Keyword Planner (searching all languages) was used to establish the average monthly search volume in each country for the term ‘Holidays in X’ for over 870 destinations. Each search for the destination was then assigned to a country to provide a total search volume. The most searched for the country in each country was then chosen as the top destination. In cases of tied search volumes, the country that was first alphabetically was chosen.

The world map below shows where the world wants to go on holiday in 2018.

The most googled countries worldwide for holiday destinations are Italy and Spain.

Top 10 countries for which Italy is the most popular holiday destination (average monthly search volume)

1. United Kingdom – 126580
2. United States – 32080
3. India – 7300
4. Ireland – 5520
5. Canada – 3490
6. Philippines – 1530
7. Germany – 1510
8. Netherlands – 1330
9. Spain – 1210
10. France – 1220

Top 10 countries for which Spain is the most popular holiday destination (average monthly search volume)

1. United Kingdom – 181190
2. Ireland – 5150
3. Netherland – 1300
4. France – 730
5. Italy – 540
6. Portugal – 480
7. Norway – 450
8. Ukraine – 390
9. Cyprus – 380
10. Finland – 370

Where the world wants to go on holiday (Average monthly search volume in November/December 2018)

Searching country	Top Destination	Search Volume	2nd Destination	Search Volume
United Kingdom	Spain	181190	Italy	126580
United States	Italy	32080	Mexico	14990
Australia	Maldives	8120	Thailand	6920
India	Italy	7300	United Arab Emitates	2700
Ireland	Italy	5520	Spain	5150
Canada	Italy	3490	Mexico	1370
Singapore	Malaysia	1980	Australia	1000
Philippines	Australia	1970	Italy	1530
South Africa	Maldives	1620	Mauritius	1600
Germany	Italy	1510	Greece	780
Netherlands	Italy	1330	Spain	1300
Spain	Italy	1270	Greece	720
France	Italy	1220	Spain	730
Brazil	Italy	1190	Spain	410
Turkey	Italy	1120	Spain	400
Japan	Italy	1040	Spain	230
Indonesia	Italy	920	Spain	350
Bangladesh	Italy	830	Spain	230
United Arab Emirates	India	800	Italy	740
Poland	Italy	790	Spain	450
Thailand	Italy	780	Spain	270
New Zealand	Italy	720	Australia	660
Mexico	Italy	680	Spain	420
Bulgaria	Italy	670	Greece	440
Malaysia	Italy	670	Australia	400
Pakistan	Italy	640	United Arab Emitates	250
Romania	Italy	630	Spain	420
Sweden	Italy	630	Spain	410
Greece	Italy	610	Spain	450
Switzerland	Italy	590	Spain	410
South Korea	Italy	560	Seychelles	490
Vietnam	Italy	550	Spain	280
Serbia	Italy	540	Spain	220
Italy	Spain	540	Greece	480
Croatia	Italy	530	Spain	270
Belgium	Italy	530
Russia	Italy	520	Spain	410
Portugal	Italy	490	Spain	480
Egypt	Italy	480	Spain	310
Denmark	Italy	460	Spain	460
Czechia	Italy	450	Spain	320
Norway	Spain	450	Italy	400
Saudi Arabia	Italy	430	India	210
Argentina	Italy	420	Spain	220
Israel	Italy	400	Spain	310
Ukraine	Spain	390	Italy	340
Austria	Italy	380	Greece	240
Cyprus	Spain	380	Greece	350
Finland	Spain	370	Italy	310
Malta	Italy	360	Spain	320
Guernsey	Spain	360	Greece	220
Hungary	Italy	350	Spain	310
Lithuania	Spain	340	Italy	290
Slovenia	Italy	330	Germany	200
Jersey	Spain	330	Greece	280
Slovakia	Italy	310	Spain	280
Colombia	Italy	270	Spain	190
Georgia	Italy	270	Spain	170
Iraq	Spain	270	Italy	200
Chile	Italy	260	Spain	180
Lebanon	Italy	250	Spain	210
Qatar	Spain	250	Italy	210
Morocco	Spain	250	Italy	170
Latvia	Spain	240	Italy	230
Nigeria	Spain	240	Italy	210
Macedonia (FYROM)	Greece	230	Spain	190
Iceland	Spain	220	Italy	120
Albania	Greece	210	Italy	190
Kuwait	Italy	210	Spain	150
Algeria	Spain	210	Italy	140
Peru	Italy	200	Spain	120
Dominican Republic	Spain	200	Italy	160
Bosnia and Herzegovina	Italy	190	Spain	130
China	Italy	190	Spain	110
Sri Lanka	Italy	190	Australia	160
Estonia	Spain	190	Italy	170
Oman	Spain	180	Italy	140
Nepal	Italy	170	Australia	100
Moldova	Spain	170	Italy	110
Kenya	Spain	160	Italy	150
Azerbaijan	Spain	160	Italy	140
Luxembourg	Spain	160	Italy	110
Bahrain	Italy	150	Spain	110
Barbados	Spain	150	Greece	130
Belarus	Italy	140	Spain	130
Jordan	Italy	140	Germany	60
Ghana	Spain	140	Italy	130
Tunisia	Spain	140	Italy	130
Jamaica	Spain	140	Italy	110
Cape Verde	Spain	140	Italy	90
Kazakhstan	Italy	130	Spain	130
Costa Rica	Italy	130	Spain	120
Armenia	Italy	130	Spain	60
Zimbabwe	South Africa	130	Mauritius	110
Mauritius	France	120	Spain	110
Ecuador	Spain	120	Italy	110
Venezuela	Spain	120	Italy	110
Montenegro	Italy	110	Spain	60
Angola	Spain	110	Italy/Portugal	50
Trinidad and Tobago	Spain	110	Italy	100
Cambodia	Spain	110	Italy	90
Mozambique	Greece	100	South Africa	90
Panama	Italy	100	Spain	60
Maldives	Italy	100	Greece	70
Antigua and Barbuda	Spain	100	Italy	80
Saint Lucia	Spain	100	Italy	80
Zambia	Spain	100	Italy	80
Tanzania	Greece	90
Myanmar (Burma)	Italy	90	Thailand	70
Seychelles	Italy	90	Thailand	50
Mongolia	Italy	90	Spain	60
Uganda	Italy	90	Greece	70
Botswana	South Africa	90	Italy	70
Andorra	Spain	90	Italy/France	40
El Salvador	Canada	80	Spain	80
Guatemala	Italy	80	Spain	70
Uruguay	Italy	80	Spain	70
Mali	Spain	80	Greece	50
Fiji	Australia	70	Spain	60
Afghanistan	Greece	70	Italy	70
Libya	Italy	70	Spain	60
Namibia	Italy	70	South Africa	60
The Bahamas	Italy	70	Canada	40
Lesotho	South Africa	70	Italy	40
Uzbekistan	Spain	70
Equatorial Guinea	Italy	60	Spain	50
Honduras	Italy	60	Spain	50
Kyrgyzstan	Italy	60	France	50
Papua New Guinea	Italy	60	Australia	50
Brunei	Malaysia	60	Spain/Thailand	50
Bolivia	Spain	60	Italy	50
Grenada	Spain	60	Italy	40
Democratic Republic of the Congo	Spain	60	Canada	30
Laos	Thailand	60	Spain	50
Bhutan	France	50	Italy/India	40
Malawi	Italy	50	Spain	50
Saint Helena, Ascension and Tristan da Cunha	Italy	50	South Africa	40
Nicaragua	Italy	50	Portugal	40
Turkmenistan	Italy	50	Greece	40
San Marino	Italy	50	France	20
Paraguay	Italy	50
The Gambia	Italy	50
Somalia	Spain	50	Italy	30
Cote d'Ivoire	Spain	50	France	40
Monaco	Spain	50	France	40
Senegal	Spain	50	France	40
New Caledonia	Australia	40
Rwanda	Canada	40
Saint Kitts and Nevis	India	40	Canada	20
Ethiopia	Italy	40	Spain	40
Burkina Faso	italy	40	Spain	30
Saint Vincent and the Grenadines	Italy	40	Spain	30
Sierra Leone	Italy	40	India	30
Liechtenstein	Italy	40	Greece	30
Guyana	Italy	40	Czechia	30
French Polynesia	Italy	40	Australia	20
Belize	Italy	40
Cameroon	Spain	40	Italy/Turkey	30
Guinea	Spain	40	Italy	20
Tajikistan	Spain	40	Germany	30
Madagascar	Spain	40	France	30
Mauritania	Spain	40	Egypt	20
Curacao	Spain	40	Australia	30
Guam	Thailand	40	Australia	30
Timor-Leste	Australia	30
Vanuatu	Australia	30
Republic of the Congo	France	30
Liberia	Greece	30
Suriname	India	30	Belgium	20
Northern Mariana Islands	Italy	30	Thailand	20
Gabon	Italy	30	Spain	30
Sint Maarten	Italy	30	Bahamas	20
Solomon Islands	Italy	30	Australia	20
Swaziland	Italy	30
Benin	Spain	30	Italy	20
Togo	Spain	30	Cyprus	20
Djibouti	United Arab Emirates	30	Egypt	20
Haiti	Argentina	20
Burundi	Cyprus	20	Czechia	20
Caribbean Netherlands	Cyprus	20
Yemen	Egypt	20
Samoa	Fiji	20	Samoa	20
Kiribati	Fiji	20	Italy	20
Tuvalu	Fiji	20
Comoros	France	20	Canada	10
Chad	France	20	Australia	10
Niger	France	20
Cook Islands	French Polynesia	20	Australia	10
Tonga	Greece	20	Australia	10
Eritrea	Italy	20	United Arab Emitates	20
Dominica	Italy	20	Spain	20
Central African Republic	Italy	20
Palau	Philippines	20	Australia	10
Federated States of Micronesia	United Kingdom	20	Australia	10
American Samoa	Australia	10
Marshall Islands	Australia	10
Nauru	Australia	10
Guinea-Bissau	Barbados	10
Saint Pierre and Miquelon	Canada	10	France	10
Sao Tome and Principe	China	10
Antarctica	India	10
Norfolk Island	Sri Lanka	10