Cultural cartographyInternet

The world’s most streamed artists on YouTube

In 2022, the International Federation of the Phonographic Industry (IFPI) acknowledged that YouTube is now one of the “pillars in people’s music discovery.” And they created a framework for the official pop charts worldwide to include YouTube plays in their estimates. So which music — new and old — are the listenerships from country to country discovering? And then sticking on replay, free from the risk of wearing out the record?

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